This study endeavors to undertake a comprehensive comparative analysis between LG water purifiers and Aqua Guard, two prominent brands in the water purification sector, within the urban landscape of Ahmedabad city. Amidst the rapid expansion of the electronics industry, particularly exemplified by LG Electronics, this research assumes significance in shedding light on the nuanced differences and consumer preferences associated with these two brands. In this pursuit, the research primarily centers on LG Electronics’ presence and operations within Ahmedabad. The research objectives are centered around discerning the distinctions in performance, features, and customer satisfaction between LG water purifiers and Aqua Guard systems. To effectively achieve these objectives, a methodological approach involving an extensive survey will be employed. This survey aims to gauge the comparative levels of consumer satisfaction and preference when it comes to these two brands’ water purification offerings. Furthermore, the study critically delves into existing literature pertinent to the comparison between LG water purifiers and Aqua Guard systems. This exploration of scholarly literature and industry reports contributes a theoretical framework to the research, enhancing its academic rigor and contextual understanding. By amalgamating empirical survey data with a solid theoretical foundation, this research anticipates delivering insightful findings that shed light on the prevailing market dynamics, consumer inclinations, and the competitive landscape within the water purifier industry. In conclusion, this research serves as a valuable contribution to the understanding of consumer choices and preferences within the realm of water purification technology. By probing into the comparative attributes of LG water purifiers and Aqua Guard systems, the study provides a nuanced perspective that could be beneficial for both consumers and industry players, enabling them to make informed decisions based on empirical data and comprehensive insights.