Journal of Advanced Research in Strategic Marketing Intelligence and Customer Engagement Optimization

About The Journal

Focus:

The Journal of Advanced Research in Strategic Marketing Intelligence and Customer Engagement Optimization aims to provide a platform for cutting-edge research in the field of strategic marketing intelligence and customer engagement optimization. This interdisciplinary journal focuses on bridging the gap between theoretical advancements and practical applications in marketing strategies, intelligence gathering, and customer engagement methodologies.

Scope:

1. Strategic Marketing Intelligence: This section covers research on the utilization of advanced data analytics, market research methodologies, and competitive intelligence techniques to develop strategic marketing plans. Topics include market segmentation, consumer behavior analysis, competitor analysis, and trend forecasting.
2. Customer Engagement Optimization: This section explores strategies and techniques for optimizing customer engagement across various channels, including digital marketing, social media, mobile platforms, and traditional marketing channels. Topics may include customer relationship management (CRM), loyalty programs, personalized marketing, and omnichannel marketing strategies.
3. Marketing Technology and Innovation: This section focuses on the role of technology and innovation in modern marketing practices. Topics include the use of artificial intelligence (AI), machine learning, big data analytics, marketing automation, and digital marketing tools to enhance marketing effectiveness and efficiency.
4. Consumer Insights and Behavior Analysis: This section examines research on understanding consumer preferences, attitudes, and behavior patterns. Topics include psychographic profiling, consumer sentiment analysis, decision-making processes, and the impact of cultural, social, and psychological factors on consumer behavior.
5. Marketing Strategy and Implementation: This section covers research on developing, implementing, and evaluating marketing strategies to achieve organizational objectives. Topics may include product positioning, branding strategies, pricing strategies, distribution channels, and marketing communication strategies.
6. Ethical and Social Implications: This section discusses the ethical and social implications of marketing practices, including issues related to consumer privacy, data security, transparency, and corporate social responsibility (CSR).

The Journal of Advanced Research in Strategic Marketing Intelligence and Customer Engagement Optimization welcomes original research articles, literature reviews, case studies, and theoretical perspectives that contribute to advancing knowledge and understanding in the field of strategic marketing intelligence and customer engagement optimization. Interdisciplinary and cross-disciplinary studies are particularly encouraged.